Keyword Research
Keyword Research is the first step to getting your website in front of the right people. It’s all about finding the exact words and phrases your potential customers are searching for.
With my data-driven approach, we identify keyword gaps and map out the best keywords to target in your content to help you rank higher and attract the right audience.
Why Website Audit is Important?
A Website Audit is a thorough evaluation of a site’s performance, including page speed, technical integrity, user experience, and search engine visibility. It provides a clear assessment of how well the website aligns with key performance metrics and identifies critical technical issues and maintenance gaps that require prompt attention to improve overall functionality and SEO effectiveness.
- Assess website performance and page speed – Evaluate overall website performance and analyze page speed to identify technical issues, improve load times, enhance user experience, and ensure optimal functionality across all devices and browsers factors that directly influence SEO rankings and visitor engagement.
- Check SEO on-page optimizations – Conduct a comprehensive website audit to evaluate on-page SEO elements such as meta titles and descriptions, header tags, keyword usage, internal linking structure, image alt attributes, and URL structure ensuring each page is fully optimized for search engine visibility and user relevance.
- Understand content quality and gaps – Analyze content quality and identify gaps during the website audit by evaluating relevance, originality, keyword alignment, readability, and user intent. This process helps uncover missing topics, outdated information, or underperforming pages, enabling strategic content improvements that enhance SEO performance and better meet audience needs.
- Monitor website accessibility – Monitor website accessibility as part of the website audit to ensure compliance with web accessibility standards (such as WCAG), allowing users of all abilities to navigate and interact with the site. This includes evaluating text readability, keyboard navigation, alt text for images, color contrast, and screen reader compatibility factors that not only enhance user experience but also support SEO and legal compliance.
How I Work:
Before we boost your rankings, we need to find out what’s slowing you down. A full website audit helps us uncover issues in four key areas:
1. Technical Fixes That Matter
Think of technical SEO as the foundation of your website. If search engines can’t navigate it properly, ranking higher gets tricky. Here’s what we check:
Site speed – A slow website drives visitors away. We’ll see what’s causing the lag and fix it.
Mobile-friendliness – Most people browse on their phones. We make sure your site looks and works great on any device.
XML Sitemap – This helps search engines find and index your important pages, making sure nothing gets overlooked.
Broken links – Dead links frustrate visitors and hurt rankings. We’ll clean them up.
2. On-Page Tweaks for Better Rankings
Every page on your site needs to be optimized to help search engines understand what it’s about. We focus on:
URL structure – Clean, short, and keyword-friendly URLs make pages easier to find.
Meta tags – Your titles and descriptions should be clear, engaging, and relevant.
Header tags – Organizing content with proper headings makes it easier to read for both users and search engines.
3. Content That Works for SEO and People
Your content should be valuable, engaging, and easy to read. Here’s what we look at:
Relevance – Is your content answering the right questions?
Keyword use – Are the right keywords in the right places without overstuffing?
Readability – Short paragraphs, bullet points, and visuals make content more digestible.
4. Off-Page SEO: Building Authority
SEO isn’t just about your website, it’s also about how other sites see you. We strengthen your presence through:
Backlinks – Quality links from trusted sites help boost your credibility.
Local SEO – If you serve a specific area, we make sure you show up where it matters.
Social signals – Engagement on platforms like Facebook and LinkedIn can also send positive signals to search engines.
By tackling these areas, we set your website up for real, lasting results.